Philip Morris Korea has unveiled its next-generation heated tobacco devices—the IQOS ILUMA series—marking a significant advancement in the country’s non-combustible tobacco market.2 Firsts+11Yonhap News Agency+11Korea Times+11
🔍 Key Features of the IQOS ILUMA Series
- Smartcore Induction System: Utilizes coil-based heating, eliminating the need for traditional blades and reducing residue, thereby removing the necessity for device cleaning. Korea Joongang Daily+3Korea Times+3Yonhap News Agency+3
- Two Models Available:
- IQOS ILUMA Prime: Features a luxurious aluminum design and is priced at 139,000 won.
- IQOS ILUMA: Offers a sleek design at 99,000 won.
- Enhanced User Experience: Both models support consecutive uses after a single charge and are compatible exclusively with TEREA Smartcore sticks. Korea Joongang Daily+2Korea Times+2Korea Times+2
🌟 Introducing the IQOS ILUMA i Series
Building upon the ILUMA lineup, Philip Morris Korea has launched the IQOS ILUMA i series, featuring:Maeil Kyungje+2TopDaily+22 Firsts+2
- Touchscreen Interface: Displays preheating status, remaining usage time, and puff count.
- Pause Mode: Allows users to pause the session for up to 8 minutes.
- Flex Puff Feature: Analyzes individual usage patterns, permitting additional inhalations. Maeil KyungjeKorea Joongang Daily+2TopDaily+2Maeil Kyungje+2
The IQOS ILUMA i Prime and IQOS ILUMA i are priced at 129,000 won and 89,000 won, respectively, and are available in various colors. 2 Firsts+3TopDaily+3Korea Joongang Daily+3
📈 Market Impact
Philip Morris aims to reclaim its leading position in South Korea’s heated tobacco market, currently dominated by KT&G with a 47% market share. The introduction of the ILUMA series is a strategic move to offer innovative alternatives to traditional smoking.
Home – IQOSHEATED Buy IQOS Heated Tobacco Products & Accessories
